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What are Google Ads Grants for Non-Profits? Are there free Google Ads for non-profits? Yes, there are! Google Ad grants provide each qualifying non-profit access to up to $10,000 per month in search ads shown on Google.com.
I volunteer with a few non-profits on conservation projects in British Columbia. While working away, the “what do you do for work” conversation inevitably comes up. Sometimes we talk about websites, but most of the time we talk about digital marketing. The question always comes up: how can non-profits drive more free traffic to their website? I decided to create this blog post to supplement these conversations. This way we can chat about fish and ducks when we are in the field and they have a resource when they are back in the office!
It is becoming extremely hard to rank organically for competitive keywords. A significant portion of Search Engine Results Pages (or SERPs) are now paid ads. If you want to show up, the easiest way to do so is with paid advertising. Being present on SERPs allows non-profits to attract donors, raise awareness, and recruit volunteers with in-kind advertising on Google Search. Organizations like BC & Alberta Guide Dogs have found that using Google Ads is a great way to drive traffic for specific queries.
Search is important for all organizations. Take every advantage you can get – especially when they are free! Google Ads allow non-profits to reach more users and improve digital results.
Non-profits start their journey here. This page explains a little bit about the resources available, documents success stories and lets you know what you can expect from the program.
If you qualify for the program you should apply for the program! You can check the eligibility requirements here. Ensure you are reviewing the eligibility requirements for your country. Once you are sure you meet the criteria for the Google Ad Grant for Non-Profits, you can move on to the next step!
To get started with your Google for Non-Profits application visit this page. The approval process may take a few weeks. Google for Non-Profits will email you once your application is complete.
Next, Sign in to Google for Non-profits, click “Active Products” then “Get Started” under Google Ad Grants, and fill out the assessment by clicking the eligibility form link. Click “Activate” to submit your organization for review. This should also be accessible from the link in your email.
You will receive another email once approved your Google Ad Grant. Click the “Accept Invitation” link in your email to launch Google Ads. You will also need to accept the billing profile, which you will receive in another email. Click “Accept”
That’s it! You’re ready to go!
Then check out this video! This video details the application instructions listed above, but it is more friendly to our visual learners!
Do you need a hand setting up your Google Ads, Monitoring ongoing Google Ads campaigns or setting up Google Ads Conversion Tracking? We help you get the most out of your Google Ad credit! We help for-profit and non-profit businesses with their Google Ads campaigns and optimize their conversion results. For more information check out our digital marketing here or contact us today!
Images in this post are from one of the #pittwaterfowlers nesting box days on the Alouette River in Maple Ridge, BC. Check out their website here!
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